The neon bike outside of the OCAD U Student Gallery was conceived as a simple art project that we hoped would beautify and energize the grim strip of Dundas Street West where we work. The bike’s bold, graphic and current aesthetic was an instant hit with passersby. When we were ticketed by the City, support for the bike poured in from locals and from people in far flung locations including Brazil and Australia; and now we’re teaming with the municipal government on a large scale project that will see dozens of variations on the neon bike placed strategically throughout Toronto. Each bike will mark a site that promotes the ethos of regeneration and community that sparked our creativity in the first place. By accepting support from the City on this initiative, we’re hoping to start a conversation about urban planning, biking and public art in Toronto.
2 notes / Permalink